Blogging is good for anyone. It’s an ease to use publication platform. Everybody can easily create and maintain their blog. Blogsphere is an environment where people can talk about what they thing, without restrictions. They wrote about what they really think.

This special conversation environment is a gold mine for businesses. Why? Because they can know what their customers really think about their products; in good or in bad. This is possible because bloggers are also customers; not normal ones but customers that talk about what they really think.

Jet Brains, the Russian enterprise that created Omea Reader, seem to be one of these companies. Every time I wrote “Omea” in a post, I always see incoming Russian connections from Feedster or Technorati, with intellij.net as domain; with “Omea” as query string.

What’s this tell me? It’s telling me that Jet Brains care about what people say about their products. It’s probably a way to upgrade them with features their clients’ whish to use. They probably have a client-centric vision of application development. They will not put features for fun. They will put features their users whish to have. They will upgrade already existing features their users uses.

I’m probably right or possibly wrong by writing this but ‘s what the situation look like. True or not, I think every enterprise should do it. It’s a gold mine for them. They have the unbiased opinions of thousands of clients, users and customers.

Technoratie: [business] [client] [omea] [blogs]