“I go fishing up in Maine every summer. Personally I am very fond of strawberries and cream; but I find that for some strange reason fish prefer worms. So when I go fishing, I don’t think about what I want. I think about what they want. I don’t bait the hook with strawberries and cream. Rather, I dangle a worm or a grasshopper in fron of the fish and say: “Wouldn’t you like to have that?”.

Why not use the same common sense when fishing for men?”

— Dale Carnegie