Are you a blogger? Do you take care of the titles of your posts? Personally I try to. I don’t know if I’m efficient at it but I try. The title is probably as important as the content of your posts. Why? It’s really simple: most of feed reader software only shows the title of your posts. If the user clicks on it then he’ll read the content; otherwise he’ll not. The first battle is to get subscribers. It’s really not ease but it’s possible. If you get some, the war is not won. After you need your posts read by your subscribed readers. Think about it, what happen if he scans 100 feeds daily with over 200 messages? Will he take care of you posts if the title he read is not attractive, short and relevant with what his under it? I don’t think so.

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It’s why the titles of your posts are so important. It helps you to be read but it also help the reader to scan for what he need and didn’t need to read. I subscribed to many feeds and many authors don’t take care of their titles. I know that I didn’t read really interesting post because the title didn’t catch my attention. It’s sad because I know that I pass beside many interesting posts.