This morning I was commenting on 2 different posts on Scobleizer. The first one was Making sure the right story gets out about corporate blogging at Microsoft, a correction to an article appear on Economist.com. The second is Microsoft is rotting, Malone says. I was subscribed to Robert’s feed since some months. I read some of his posts but I never commented on them before. I never really understand how he got his popularity. I thought that I knew it after I read the Economist’s article on Robert; but I was wrong. I fully understood the root of his success when I read the correction to the article. I say that I fully understand? I’m possibly wrong but I’m probably on the good path. Why is he so popular? The answer to this question can be somewhat simple: because he his authentic in his writing. He has an undeniable talent in writing and public relations and these talents help him pass his message, his ideas and his thoughts. He has the capacity to say things as they are, a sort of modesty, and give credit to others. When we read him, we know we’ll not be bullshitted.

Some ideas had surfaced when I read/post comments on these articles. The first one is the power of small ideas, and normal person; how they emerge; how they are promoted and why they changed the world. You just have to think about blogs, Microsoft, Apple, Amazon, Silicon Valley and Einstein. They are all examples of small ideas or normal folks that changed the world. Why? How? This is the more interesting part of the story because nobody knows the answer to this question. Personally I think that all of these ideas/persons have a focal point: the ability to communicate their ideas; the ability to make these ideas understandable to their community. They are probably the result of their creator’s writing and communication genius. Without these traits, they would not have changed the world.

The second interesting idea that emerges from the discussion was the capacity of enterprises to cope with the changing market. The next big change in today’s market will come from the East. Enterprises will need to change the way they work and the way they communicate if they don’t want to disappear. Microsoft is doing it. Some person didn’t seem to see it or understand it but it’s the case. I personally thing that they are now where HP was some decades ago when they were at war with Digital. They won it because they cope with the market’s changes. They started to communicate with smaller Silicon Valley companies. Like Microsoft or not, we are here now partly by the ingenuity of people working for it.

I suggest you to read the posts and comments to fully understand what I wrote there 😉

Technoratie: [scobleizer] [scoble] [writing] [communication]