Cognonto, Companies

After More Than 10 years In Business

I delayed this blog post for far too long.

Almost exactly one year ago I had to take a heartbreaking decision for myself and for my long term business partner and friend Mike Bergman. I had to stop working on our business projects, Structured Dynamics and Cognonto such that can restart bringing incoming for my family.

For more than ten years Mike and I had the good fortune to be able to spend all our time working together on all kind of interesting projects and doing really mind challenging research into the field of the Semantic Web, and more recently, its applications to the field of the Artificial Intelligence.

Our last business project was a company called Cognonto, and more precisely its huge knowledge graph called KBpedia. This project, just like anything we did prior to it, was everything about research and development, trying to push ideas, concepts and principles to the market. We put all our thoughts, energy, time and [monetary] resources in pursuing our goals.

The problem is that we have never been able to monetize this new endeavor unlike the other projects we created in the previous decade.

After more than a year and a new baby boy, after spending all the resources I had available for the project I had to take a decision for me and my growing family.  I had to seek for a new job.

That is why I have been silent for so long. I had to reorganize my time after being self employed for about fifteen years and dealing with two young boys.

However, I had the good fortune to be contacted by Curbside about at the same time that I took that decision to seek for a new job. I now lead  the creation, design and development of their internal machine learning environment.

Good fortune being what it is, I really do enjoy my new work, the importance of it, the design and research I am putting in it and the wonderful team that I am part of.

We dissolved the Structure Dynamics company a few months ago. However not everything is done. Mike is working on a really personal and important project related to KBpedia for which we have important announcements to do in the coming months.

Lastly, I would like to take the time to say thank you to Mike Bergman for all the time we spend together working on those wonderful semantic web and knowledge base representation projects together. All those daily chats and calls we had discussing and arguing  to advance our ideas. And for all those things you taught me about research methodology, business and life. I owe you much my friend!

 

 

Semantic Web, Structured Dynamics, OSF for Drupal, Programming, OSF Web Services, OSF Widgets, Open Semantic Framework

Open Sources Projects As A Pool Of Resources

In a previous blog post, I wrote about how Open Source may be unnatural, and even counter intuitive, to many people. However, that really begs some questions evident with my current company’s strategy.

Why have Mike Bergman and I chosen to develop no less than three major open source projects (structWSF, conStruct and the Semantic Components), encompassing more than 100 000 lines of new code and leveraging between 30 to 50 other open source software and libraries? Why have we open sourced all our software? Why has open source formed the core business strategy of Structured Dynamics in the last three years? How have we been able to profitably sustain the company, even in the midst of the global economic crisis that began in 2008?

I will try to answer these questions in this blog post, perhaps even providing some guidance for newer startups that may follow behind us.

Why Open Sourcing?

Why did Structured Dynamics chose to open source all of its software? There are multiple reasons why people and businesses choose to go open source. For some, it is because they think that it is where the market place is moving. For others it is because they think that a community will emerge around their effort, and then get free resources that improve the piece of software. Some think that their software will promptly be reviewed by professional programmer. Others may think that their system will become more secure. Etc.

For Structured Dynamics the reason why we choose to go open source is somewhat different:

We perceived that by open sourcing our complete software stack we could bootstrap the company without any external investment.

Making a Living out of Open Source Projects

There are multiple ways to do a living from an open source project:

  • Doing consultancy work related to the project
  • Implementing the software(s) into clients’ computer environment(s)
  • Selling training classes
  • Selling support contracts
  • Selling maintenance contracts
  • Selling hosted instances of the software (the SaaS model for one)
  • Selling development time to improve some part(s) of the software
  • Creating conferences around their open source projects
  • Selling proprietary extensions
  • I am probably missing a few, so please add them in a comment section below, and I will make sure to add them to this list.

Depending on the software you are developing, and depending on the business plan of your company, you may be doing one — or multiple — of these things to generate some money from your open source projects.

At Structured Dynamics we are doing some of them: we do get consultancy contracts related to the Open Semantic Framework and we do implement OSF in our clients’ computer environments.

But, more importantly, we are also doing development contracts related to the framework. In fact, each project we are working on is quite different. Our major projects involve companies that reside in totally different domains, have different needs and need to accommodate different kinds of users. However, most of the projects share the same core needs, and all of them advance the core technology in ways meaningful to our vision. We choose our customers — and , of course, vice versa — based on a true sense of partnership wherein both parties have their objectives furthered.

Let’s see how we use these relationships to drive the development of the Open Semantic Framework.

Open Source Project as a Pool of Resources

In the last three years, Structured Dynamics has attracted multiple companies and organizations that share our vision, and which are willing to invest in the Open Semantic Framework open source project. (See Mike’s recent post on business development for a bit more on that aspect of things.) Each of these clients did want to use the OSF framework for their own needs. However, each of them did want to do something special that was not currently implemented in the framework.

What we created in these three years is a pool of resources that we used to develop the framework such that it accommodates the needs of each of our clients. Each of our clients then becomes a participant to the shared pool of innovation. Our clients have been willing to invest in the open source framework because they need their own features and because they know that they will benefit from what other participants of the pool will invest themselves down the road.

In that scenario, we are the managers of a pool of resources. We have the vision of where we want the framework to go, we know the roadmap of the project and we know the needs of each participant (our clients). What we do is to try to optimize the resources we get from each of our clients by developing the framework such that it can accommodate as broad of a spectrum of participants as possible. Then, we seek to find new participants that have some needs that will help us continue to develop the next steps of the roadmap. In this manner, we Jacob’s Ladder our existing work to increase the capabilities for later clients, but earlier clients still benefit because they can upgrade to the later improvements. This is a self-sustaining model to continue to move the development of the framework forward.

By finding new clients, what we do is to give a return on investment to the other pool participants. Most of the new features that we develop for these new clients will benefit the other participants to the pool and will create new possibilities for them without any additional investment. All of our first clients have implemented what other participants later invest into the pool, thus crystallizing and augmenting their return on investment by using these new features.

Open Source is Not Just About Software

Open Source is not just about pieces of code, and this is quite important to understand. What we have open sourced with the Open Semantic Framework is much more than a series of code sources. We open sourced the entire framework:

  1. The source codes
  2. The documentation
  3. The processes
  4. The methodologies

We term this comprehensive approach our total open solution.

This distinction with other open source projects is an essential differentiator with our approach. We choose to open source all of the pieces related to the framework. What drove this decision is a simple sentence that shows our philosophy behind it:

“We’re Successful When We’re Not Needed”

If the APIs, processes and methodologies are not properly documented, it means that we would certainly be needed by our clients, which would mean that we failed to open source our solution. But since we are working to open source our code, our processes and our methodologies, we are on the way to successfully open source the Open Semantic Framework since we won’t be needed by our clients.

This business approach is not as crazy as it sounds. We are free to work on new and important innovations, and are not basing our company culture on dependency and a constant drain by our customers. I know, it does not sound like Larry Ellison, but sounds good to us and our clients. It is certainly not a maximum revenue objective built on the backs of individual clients.

Our life is more fun and our clients trust us with new stuff. Further, each step of the way, we are able to leverage our own framework for unbelievable productivity in what we deliver for the money. But that is a topic for another day.

We think Structured Dynamics’ business approach is a contemporary winning strategy. Our customers get good and advanced capabilities at low cost and risk, while we get to work on innovative extensions that are raising the semantic baseline for the marketplace. Who knows if we will always continue this path, but for now it is leading to sustained development and market growth for open semantic frameworks, including our own OSF.

 

 

Structured Dynamics, OSF for Drupal, Programming, OSF Web Services, OSF Widgets, Open Semantic Framework

Unnatural Open Source

I have never been an open source software advocate. In fact, like most people, I always wondered how companies could find a business advantage in developing open source softwares and how they could make money out of it to grow. It is nice to have open source softwares, but it is hard to imagine how you could justify putting thousands of hours in open source software projects if it is not only by passion.

In this post I will explain what I think is the main factor that put people, businesses and organizations on guard when come the time to think about open source softwares. In fact, I think it has much more to do with our nature: how we naturally are as human being, and much less to do with any real business related factors.

In a follow-up blog post, I will explain how Structured Dynamics embraced open source software, how we developed the company around the concept, and how we are managing the development of our project such that it benefits all our clients along with the company. But first, let’s try to figure out why much people are suspicious regarding open source softwares.

The Fear

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”

– Dune, Frank Herbert

Have you ever heard someone telling you:

I found an incredible business idea! I am pretty sure that I am the first one to think about that. I will get some good money down the road!

Then, you naturally asked for more information about this great idea! And then the answer you got was something like:

Hooo! But I can’t tell you, this is really secret right now, at least until everything is ready to go.

Does this sound familiar? I does to me. I hear it often. But, why does people react that way? It is simply by fear: fearing that someone “steal” their ideas, start a company based on them, build projects or services that implemented them, and get rich while you are flipping burgers at McDonald’s.

To me, this is the main reason why people, organizations and businesses are suspicious regarding open source software: because of fear; fear of loosing something they don’t even have.

But the question is: is that rational? From my experience, and my understanding of how things works, I can certainly say that it is not. This way of thinking is not rational because it doesn’t take into account a few things:

  • The ability of others to do something with your ideas
  • The ability of others to have the vision you have for your ideas
  • The willingness of others to spend all their time and energy to make these ideas working
  • People tend to do what they want to do, and not what others wants­

The same behavior seems to happen with open source projects. When I am explaining to people what we are doing, one of the first reaction is: why your work is open and free? Don’t you fear that someone steal your project and ideas? How can you make money if it is free, people will just run with it for themselves no?

The simple answer to all these question is: no. No we don’t feature that anybody steal our projects and ideas just by cloning them from the source control. We don’t because of the four reasons listed above. We don’t because we trust our vision and our abilities to implement it in our various open source projects. And yes we can sustain the company pretty well with these projects and it is what I will cover in my following blog post.

Conclusion

Non-Open Source softwares are just like when someone has a business idea “for the next big thing” and that doesn’t want to share it with anybody else because he think that someone will take that idea and run with it by himself. In fact, it is quite the opposite. I learned with experience that there is only one person (or organization) that can make such a great idea a relative success: the person (or organization) that lives for that idea. An idea is just an idea, and has nothing great in it, until it gets implemented, until the idea lives by itself, propelled by it most dedicated advocate: its creators and their boundless enthusiasm. Any idea would fail without this… and would worth nothing; it would just be an idea.